Hello! I come bearing words.

I'm a writer and creative strategist who helps people tell

stories that bridge gaps, inspire action, and improve daily life.

I lead every project with a human-centric approach to bring emotional and culturally relevant insight to every touchpoint. Whether it's helping people crack a strategic problem or a smile, I write the words to get the job done.

RIP AIM

            Idea Couture handbook                                       No Impact Man                                                     Lomography

More samples upon request.

Work

 

Shipt, Sr. Copywriter
March 2019–Present

  • Lead writer across all marketing channels and communications

  • Concept and execute seasonal campaigns to drive awareness, engagement, and retention

  • Collaborate with marketing, product, social, and partners to ensure consistent brand voice

  • Write and proof all copy, social media content, presentations

Eat24 | Yelp | Grubhub, Copywriter
October 2016–August 2018

  • Copywriting and strategy for all campaigns including digital, email, print, TV, and OOH

  • Ideation and creation of social media and YouTube content

Miami Ad School, San Francisco, Instructor

July–December 2016

  • Planned and taught Copywriting and Story Writing classes

  • Teach the basics of concepting and copywriting in a professional advertising setting

  • Helped students develop portfolio and contest pieces

HERO Marketing, Copywriter

January 2015—November 2015

  • Clients include Kaiser Permanente, Men's Wearhouse, PLS Finance, and Kettle Chips

  • Write radio/video, email, direct mail, web, brochures, OOH, and style guides

  • Concept and strategize internal campaigns and client acquisition collateral 

Education

 

University of San Francisco

M.F.A. Creative Writing

University of California, Berkeley

B.A. English Literature & Creative Writing

Proficiencies

  • Photoshop, FinalCut Pro, Wordpress, SEO, HTML

  • Mandarin Chinese

 

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Who's that lady?

 

​I'm Beebe (pronounced "BB", like the King). Please enjoy this large headshot of me because that's probably what you scrolled all the way down here for. ​

I was born in Beijing and lived in world-famous places such as Powell, Ohio before building a life and career in the Bay Area.

 

My perspective comes from a place between cultures and I apply it in my professional work, as well as personal projects like standup comedy and creative writing.

 

Got a mission-driven project? Let's talk.