Hello! I come bearing words.
I'm a writer and creative strategist who helps people tell
stories that bridge gaps, inspire action, and improve daily life.
I lead every project with a human-centric approach to bring emotional and culturally relevant insight to every touchpoint. Whether it's helping people crack a strategic problem or a smile, I write the words to get the job done.
Shipt, Sr. Copywriter
Lead writer across all marketing channels and communications
Concept and execute seasonal campaigns to drive awareness, engagement, and retention
Collaborate with marketing, product, social, and partners to ensure consistent brand voice
Write and proof all copy, social media content, presentations
Eat24 | Yelp | Grubhub, Copywriter
October 2016–August 2018
Copywriting and strategy for all campaigns including digital, email, print, TV, and OOH
Ideation and creation of social media and YouTube content
Miami Ad School, San Francisco, Instructor
Planned and taught Copywriting and Story Writing classes
Teach the basics of concepting and copywriting in a professional advertising setting
Helped students develop portfolio and contest pieces
HERO Marketing, Copywriter
January 2015—November 2015
Clients include Kaiser Permanente, Men's Wearhouse, PLS Finance, and Kettle Chips
Write radio/video, email, direct mail, web, brochures, OOH, and style guides
Concept and strategize internal campaigns and client acquisition collateral
University of San Francisco
M.F.A. Creative Writing
University of California, Berkeley
B.A. English Literature & Creative Writing
Photoshop, FinalCut Pro, Wordpress, SEO, HTML
Who's that lady?
I'm Beebe (pronounced "BB", like the King). Please enjoy this large headshot of me because that's probably what you scrolled all the way down here for.
I was born in Beijing and lived in world-famous places such as Powell, Ohio before building a life and career in the Bay Area.
My perspective comes from a place between cultures and I apply it in my professional work, as well as personal projects like standup comedy and creative writing.
Got a mission-driven project? Let's talk.